Episode 2: Danielle Laffey Marketing Champion and Salesforce MVP
This episode features Danielle Laffey, Insurance Principal Consultant at Silverline. Danielle is a 2020 Marketing Champion and a Salesforce MVP. Danielle shares how she was first introduced to Salesforce/Marketing Cloud, her favorite features coming with Financial Services Cloud and Marketing Automation, her favorite project from her consulting career, and how to expand your skills on the platforms.
JP Owens is the Director of Banking & Lending at Silverline (Platinum Salesforce Partner). JP formerly served as the Director of Digital Product Experience at First Financial Bank, a $14B Cincinnati-based bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels. Prior to serving as the Director of Digital Product Experience, JP also served as the hands on leader for CRM, Marketing Automation, and Marketing Director for the organization. JP managed a team of 20+ associates across Digital and Marketing supporting systems like Salesforce, nCino, Blend, Q2, Yext, TimeTrade, Marketing Cloud, Pardot, and more.